We are West Wing Writers.
Your story is your strategy. Every leader, organization, and brand has a unique story to tell. We help you find and share yours—to inform, influence, and inspire.
What We Do
We are strategic thinkers, strategic storytellers, strategic partners. We help our clients do three big things:
1.Leadership Communications
Change or lead conversations about issues and ideas, challenges and opportunities—locally, nationally, and globally.
2.Executive Communications
Advocate for change, for good, within organizations and in the wider world.
3.Brand, Product, & Program Communications
Rethink and reshape an organization’s identity and voice, launch products and services, and announce partnerships, campaigns, and coalitions.
How We Work
We work across a continuum to help you shape your story, share it, and maximize your impact.
Develop
Your Message
We work with you to shape your story through:
- Thought-leadership platforms
- Conversation audits
- Message frameworks
- Executive positioning
Express
Your Idea
We help you share it through:
- Virtual & in-person events
- Manifestos & narratives
- Talking points, speeches, & presentations
- Opinion essays & written communications
- Manuscripts of all lengths
Amplify
Your Voice
And we help you maximize its reach and impact through:
- Coaching, training, & workshops
- Strategic scheduling & placement
- Political-style, public-affairs campaigns
- Publishing & promotion with Disruption Books
Who We Work With
Our clients are changing everything about everything—the ways we think and act, what we watch and buy, for what and whom we vote.
If we listed their names here, you’d know them all. But our clients expect confidentiality. (They don’t even have to ask.)
Business
We partner with iconic CEOs who lead Fortune’s Most Admired Companies, groundbreaking CMOs who steward Interbrand’s Best Global Brands, and visionary entrepreneurs behind FastCompany’s Most Innovative Companies.
Philanthropy
We work with leaders at the largest, long-established foundations as well as newer, smaller NGOs—helping hone new strategies of investment and influence, helping shape their calls to action on issues from climate change to global health.
Culture
Our clients have earned Emmys, Grammys, Oscars, and Tonys—as well as NFL, NBA, and MLB championships—without any help from us. (Let’s be honest.) But we do help them advocate for change in our culture, communities, policies, and laws.
Public Service
We develop the winning arguments and breakthrough messages that decide elections and advance policy initiatives. We craft the poetry of politics and the prose of good government—for the campaign trail and in debates, victory speeches, and addresses on the State of the City, State, and Union.
Disruption
Books
Disruption Books is our nonfiction publishing company. We believe that a brilliant idea can change the world. But first, it has to change minds. We help bold thinkers do both.
We’re an employee-owned business.
Everyone on our team shares in our success—because everyone contributes to it.