Develop Your Message

Thought Leadership

Our clients don’t need to hear themselves talk; they want to lead a conversation.

The greatest leaders have the boldest ideas. Ideas worth exploring, debating, and pursuing. Ideas so groundbreaking that they change the way people think—and act. This is thought leadership.

Developing an authentic thought leadership platform takes time, even as we enter the AI age. No app can tell you which ideas have the potential to change the conversation—or how to realize that potential. It takes creativity—and the ability to see around corners.

This is what we provide.

Conversation Audits

Who is saying what to whom? And to what effect? Persuasive leaders know.

Before you launch a new strategy or initiative or even just step to the podium, you need to know what your natural allies and competitors are saying on the issues you care about most. You have a distinctive take, a distinctive story, idea and approach; how will your perspective be received by your intended audience? To answer those questions, we assess the marketplace of ideas, with broad and deep research, helping you see where the conversation is now, and where it’s heading.

Message Audits

Is your message breaking through?

We help you take stock of what you’re already saying—and whether the right people are listening—with a Message Audit that points the way forward for you and your organization.

Through targeted interviews with your team, we clarify the story (or stories) you’re telling your audience. We conduct a thorough review of your speeches, interviews, op-eds, web copy, and other communications to assess the coherence, clarity, and tone of the story you’re telling the world. We identify consistencies, contradictions, strengths—and opportunities.

Executive Positioning

Builders work from blueprints. So do leaders.

Analyzing your messaging—and others’—is not an end in itself. It’s a step toward improving your argument and sharpening your case for change.

Equipped with our assessment of the landscape, we find the intersection between your expertise and your aims, and identify opportunities to lead. Then we sharpen, craft, and help you share your most valuable messages with the world—in a way that advances your goals.