How Political and Corporate Speech Will Change in a Polarized Future

Executive Director KCG spoke with Matt Carmichael at Ipsos about how a fast-changing political landscape impacts communications styles —and how speechwriters keep up with it all.

Kate Childs-Graham used to keep a Post-it note on her computer with Monroe’s Motivated Sequence on it. Developed in the 1930s by Alan Monroe, it’s a rhetorical pattern seen in speeches going back to biblical times. Some aspects of political speechwriting are timeless.