Thought Leadership Platforms
Our clients don’t want to hear themselves talk; they want to lead a conversation.
The greatest leaders are men and women of ideas. Ideas worth exploring, debating, and pursuing. Ideas so sweeping and ground-breaking that they change the way people think — and act. This is thought leadership.
a thought leadership platform requires a meaningful investment of time,
research, and deliberation — well before thought leadership can be exercised in
speeches, op-eds, books, and other external communications.
Is your message breaking through?
Before you refine or reinvent your message, you need to
take stock of what you’re already saying—and whether the right people are
listening. West Wing Writers can conduct
a Message Audit that points the way
forward for your organization. We’ll
undertake a thorough review of the story you’re telling the world—through your
speeches, interviews, op-eds, web copy, and other communications—to assess the
consistency, clarity, and tone of your message, and to update it.
is saying what to whom? Effective
leaders know the answer.
The marketplace of ideas isn’t a vacuum—so your message
development process shouldn’t be conducted in one. Before you launch a new strategy or step to
the podium, you need to know what your natural allies or competitors are
saying. West Wing Writers can help you
understand where the conversation is heading, so that you can lead it.
Builders work from blueprints. So do leaders.
your messaging — and others’ — is not an end in itself. It’s a step toward improving your argument
and sharpening your case for change. We
take our findings and translate them into a clear, concise framework of key messages
and phrases that will help you — and all the leaders of your organization — present
your ideas and plans to all your key audiences.